Retail businesses were one of the worst-hit sectors in the Covid-19 pandemic. The whole world came to a standstill, and virtually no business, sector, or industry was ready to counter the effects of the pandemic immediately.
Of late, Intranet has started gaining momentum as the pandemic brought into focus a very serious question among the business owners- How to keep the employees engaged and maintain their productivity?
Retail businesses rely heavily on direct customer interaction. The workforce of any retail business knows the value of customer satisfaction and feedback and the impact that a one-to-one interaction has on the customers. As the majority of the workforce moved into the confines of their homes and virtual offices replaced the workplace, Intranet became all the more essential for keeping the spirits of the employees high and, in some cases, improving the customer experience.
Intranet saved the businesses from falling apart, quite literally. Businesses that did not have a comprehensive internal network to keep the team together failed to deliver in the pandemic, and many of them even collapsed. People started realizing the benefits of Intranet until it was too late. Let’s take a closer look at how businesses are benefited.
Since the shop floor workers are the face of your retail business, it is essential to keep in touch with them regularly to improve their productivity and sales too. Employees need to be heard in the retail atmosphere as you cannot be present everywhere in every store. For this reason, Intranet became an essential tool for keeping a robust Communication Line between the Management and Employees At All Times.
With all the data in front of the eyes, employees can easily evaluate the performance and how a store is doing as a whole. An intranet provides insights on business development which the top management uses to make important decisions. You can filter this information down to the executive level to participate in the decision-making process, in turn improving the overall performance.
A satisfied customer is the hallmark of any retail business. The problem arises when different stores in different locations advise the customers differently.
With the help of Intranet, the policy, advice, and grievance handling can be uniformly applied across all stores so that all the customers get the same service wherever they are. It not only develops brand loyalty but also improves customer service by leaps and bounds.
Most of the time, the marketing and advertising team is never directly in touch with the executive team. The marketing guys’ insights for sales improvement go to the top management and then to the executive level. An intranet dissolves this communication loophole. Business strategies that can be a stimulus to sales should not and cannot be put on hold for long before executing them because your competitor might outrun you.
The Intranet has a vast database of all the past experiences and business strategies of all levels of your organization. A training program for all the employees can be designed in no time with the help of this data. Since all the data is centralized, even the trainers find it easy to conduct sessions, and they can make sure that all the employees of the organization are on the same page.
Intranet has emerged as an essential tool for businesses that need remote support at all times. Retail businesses specifically have reported a rise in demand for such software and service that can help them virtually manage the whole organization from anywhere.
As technology progresses, more robust systems are being designed and implemented, keeping in mind the needs of the businesses. After all, a business that adopts the most thrives the most!
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